MBC Media Solutions discusses MENA luxury market in first ‘Luxury Edition’ event

MBC Media Solutions (MMS) hosted on Tuesday its inaugural ‘Luxury Edition’ event in Dubai, bringing together industry leaders and experts to explore the latest insights shaping the luxury market in the MENA region.

The first-of-its-kind event, which was attended by clients, agencies and tech partners, provided a platform for knowledge-sharing and initiated meaningful discussions on the future of luxury in the region.

The event reaffirmed MMS’s commitment to driving innovation and excellence in the luxury sector.

Nadim Samara, Chief Commercial Officer at MMS, the commercial arm of MBC Group, emphasized in his opening remarks on the importance of understanding emerging trends, strategies, and challenges in the luxury sector. Samara also underscored the significance of staying ahead in a rapidly evolving market, particularly in a region known for its dynamic luxury landscape.

“Luxury Edition” featured an exclusive keynote from Trevor McFarlane, Founder of Emerging Markets Intelligence & Research (EMIR), who shared strategic insights on what leaders in the luxury space should prioritize as they plan for 2025 and beyond.

Bain & Company’s Pauline Coquet, Partner in Retail Practice (Luxury and Fashion) and Mariella Dib, Senior Manager, Retail Practice (Luxury and Fashion), shared their expertise on how global luxury brands can succeed in the region in a discussion on how to navigate the MENA luxury market.

Sarah Nammour, Client Growth Manager at MMS, provided a deep dive into luxury consumer behavior and the latest luxury trends in MENA, while Jad Saab discussed the growing importance of digital solutions for luxury brands in an increasingly online world.

The event also touched on how global luxury brands are adapting their strategies to resonate with local markets while maintaining their global status in a session that featured Group Director at Meta Anna Germanos in conversation with Eleni Kitra, Executive Director of the Advertising Business Group.

Another key session, Mastering Luxury Strategy & Storytelling, featured insights from Nathaly Khoury of Bulgari, Bisher Hamwi of L’Oréal Luxury Division, and Rana Zeidan of GroupM MENA. The panel delved into the art of crafting compelling luxury brand narratives and strategic positioning in today’s competitive market.