Save Coke bottle: Coca-Cola ad campaign inspired by schoolboys

A new Coca-Cola advertisement campaign was inspired by the heroic saving of a Coke bottle in Kazakhstan.

Earlier, a video of three schoolboys in Kazakhstan went viral after two were seen holding the legs of a friend who was dangling over a river to catch a bottle which dropped.

After the footage circulated across various social media platforms, the American company turned the viral clip of three Kazakh schoolboys dangling a friend by his ankles over a river to grab a dropped Coke bottle into a full-blown ad campaign

The boys revealed that they dropped the bottle and just didn’t want to harm the environment, so they attempted to remove it from the river.

In addition, according to several social media accounts, Coca-Cola rewarded them with a crate of Coke each, T-shirts, and a warning not to try it again.