Canadian singer sets himself on fire for music video

Canadian singer Quincy Isaiah recently went viral on social media after refusing to hire a visual effects artist and setting himself on fire to promote an upcoming music video. The video, which was reposted on Musk’s X (formerly Twitter), garnered more than six million views and sparked widespread debate. 

Several social media users criticized Isaiah for putting himself in danger for clicks and creating a possibility of this stunt turning into a TikTok trend. On the contrary, many expressed how if the Canadian singer didn’t set himself on fire for views, they likely would’ve passed on to another video.

A social media user jokingly wrote, “Let him cook, no seriously.”

Another added, “Could have been ‘smarter’ and had someone else stand by with a fire extinguisher…..like real pros do it lol.”

Canadian singer sets himself on fire for music video

Quincy Isaiah took to his official YouTube account and wrote, “My stunt double took a day off,” following a video of himself singing while his leg was on fire, until he took off his pants due to the heat. While the video did take off on X, it only garnered around a thousand views on YouTube.

Isaiah is a small artist with only 570 monthly listeners on Spotify, and his most popular song on the platform is the 2022 single “System,” receiving nearly 180,000 streams. Additionally, his YouTube channel garnered 433 subscribers while his Instagram account has more than 22,000 followers.

According to his Spotify bio, Isaiah is a 16-year-old kid from Ontario, Canada, who specializes in Pop, R&B, and Hip-Hop music with influences from renowned artists such as Chris Brown, Drake, and Bryson Tiller. His music revolves around high school and is inspired by the American comedy/ drama, Ferris Bueller’s Day Off.