Chanel signs Kendrick Lamar as new brand ambassador
One of the most renowned American rappers of the present time, Kendrick Lamar, has been signed as Chanel’s newest brand ambassador, sparking excitement on social media.
According to Business of Fashion, the rapper was recently featured in Chanel’s new eyewear campaign, set to release tomorrow.
Lamar’s relationship with the French luxury company started in 2023, when the American rapper attended the Met Gala wearing a custom leather jacket by Chanel’s former creative director, Virginie Viard.
Chanel signs Kendrick Lamar as new brand ambassador
It’s known that Chanel takes a more traditional route when it comes to signing brand ambassadors to its name and strays away from problematic celebrities. This move marks a new chapter in Lamar’s life, as it seems the rapper has moved on from past controversies such as his recent rap beef with Drake.
The French fashion company also signed other male celebrities under its wing, including Korean star G-Dragon, American-French actor Timothée Chalamet, and many more.
In a statement launched by Chanel, Kendrick Lamar said, “Chanel has a timeless legacy, and that is always something I can get behind. Since they don’t make clothes for men, I knew it would have to be glasses.”
Kendrick Lamar became a staple in the rap community after releasing his debut album “good kid, m.A.A.d city” back in 2012, and later went on to make viral songs such as Swimming Pools, Humble, and his recently critically acclaimed song, Not Like Us, a disstrack aimed at fellow Canadian rapper, Drake.
During his career, the 37-year-old rapper received a wide variety of awards, including 22 Grammy Awards, a Primetime Emmy Award, 37 BET Hip Hop Awards, and many more.
