MBC Media Solutions launches ‘MMS Sports’
MBC Media Solutions (MMS) the commercial arm of MBC Group announced in an event on Monday the launch of its new sports brand ‘MMS Sports.’
MMS is also the official advertising representative of the Saudi Sports company (SSC) and Al Arabiya.
‘MMS Sports’ will be the number one destination for brands looking to be a part of leading regional and global sporting events, according to a press release issued on Tuesday.
It was launched to bring together advertising solutions across the most prestigious sporting events, matches, and shows from SSC, MBC Group and Al Arabiya under one umbrella to offer unparalleled opportunities for brands to connect with the vast and passionate sports-loving audience in the MENA region.
With an extensive line-up of sport events ranging from football to motorsports, ‘MMS Sports’ provides brands with a unique opportunity to align itself with the excitement and passion of live sports.
MMS Sports also offers a multitude of avenues for brands to engage with audiences and leave a lasting impact, whether it’s through strategic sponsorships, integrated advertising, or immersive activations.
“At MBC Media Solutions, we understand the power of sports to unite and inspire audiences. With MMS Sports, brands have the unique opportunity to leverage the unrivaled reach and influence of sports programming to elevate their brand presence and connect with consumers on a deeper level. MMS Sports offers an unmatched avenue for brands to connect with audiences in a meaningful way,” Ahmed Al Sahhaf, CEO of MMS, said.
Meanwhile, Hani Ghorayeb, Chief Revenue Officer at MMS highlighted the power of sports in propelling brands’ growth.
“We launched MMS Sports with the mission to propel brand growth by harnessing the captivating power of sports. By strategically aligning brands with our premier sporting events, we offer unparalleled avenues for expanding market reach, enhancing brand presence, and driving tangible business results,” Ghorayeb said.
“With MMS Sports as your partner, unlock the full potential of sports marketing to propel your business to new heights in the dynamic MENA marketplace.”
During the event, Ramzi Ghanem, the Client Growth Lead, who leads on sports at MMS, highlighted the exceptional opportunities provided by MMS Sports, encompassing some of the most esteemed championships and tournaments worldwide.
“By bringing together the most prestigious sporting events under one umbrella, we provide a platform where brands can engage with fans through innovative advertising solutions across TV, digital, and social media.”
“With MMS Sports, we are setting a new standard in sports marketing, offering brands the chance to elevate their presence and create lasting connections with consumers,” Ghanem said.
To unlock the power of sports in the region connect with MMS Sports at [email protected]
