Beyonce set to perform at the 2024 MTV Video Music Awards
Beyoncé will perform at the MTV Video Music Awards to mark its 40th anniversary this September.
It’s a huge moment for the show, which hasn’t seen the Cowboy Carter star grace its stage since 2016 when she cleaned up with eight wins and performed a 16-minute Lemonade medley. Even having earned VMA nominations in 2018, 2020, and 2021, the 42-year-old still didn’t grace the show with an appearance and skipped last year’s to tour with Renaissance.
“Beyoncé is a huge get for the VMAs and will be a huge ratings draw,” a source said, “She is currently figuring out how her appearance will look and whether it will be one song or a tribute similar to her 2014 closing performance when she received the prestigious Michael Jackson Video Vanguard Award.”
The source continued: “As it’s such a big year, the ceremony wants to reclaim some of its prestige so reality TV stars from some of the more lowbrow shows and Tik Tok will have had a harder time gaining entry while artists like Dua Lipa, Muni Long and Billie Eilish will be given priority treatment.”
“They are also hoping to book Taylor Swift,” they added.
It’s the first show that has been confirmed for Beyoncé since her latest record-breaking release, which saw her become the first black artist to top UK chart with a country album. Incredibly, Queen of Country Dolly Parton, with a career spanning nearly 50 years, has never achieved a number one single or album in the UK – but Beyonce has now scored both at the same time, with Cowboy Carter and lead single Texas Hold ‘Em.
The VMAs will return to New York on September 10 – just four days shy of the 40th anniversary of the inaugural ceremony held at Radio City Music Hall, where Madonna stole the show with a performance of Like a Virgin. Taylor was the big winner at last year’s VMAs, picking up the top award of the night Video of the Year for Anti-Hero and is expected to go head-to-head with Beyoncé.
The VMAs will air in more than 150 countries and territories, reaching a reported 319 million households.
