US criticizes use of AI to set personalized airline tickets, would investigate

US Transportation Secretary Sean Duffy said Tuesday the department has concerns about the use of AI to set personalized airline ticket prices and will investigate if anyone does so.

Last week, Delta Air Lines told lawmakers it will not use AI to set prices for individual consumers.

“To try to individualize pricing on seats based on how much you make or don’t make or who you are, I can guarantee you that we will investigate if anyone does that,” Duffy said.

“We would engage very strongly if any company tries to use AI to individually price their seating.”