SRMG launches 2nd edition of Saudi Young Lions Competition

The Saudi Research and Media Group (SRMG), which publishes Arab News, today launched the second edition of the Saudi Young Lions design competition.

The competition provides young and up-and-coming creators from Saudi Arabia a platform to showcase their creativity and ingenuity. It also represents a key aspect of SRMG’s transformation and growth strategy to champion the next generation of local creators and innovators.

Registration for the Saudi Young Lions competition is now open. To participate, graphic designers, illustrators and creatives aged 30 or under and currently working in Saudi Arabia’s marketing and advertising industry must register by 13 May 2024 in a team of two. The brief will be live on 16 May 2024 and registered participants will be given 48 hours to answer a creative brief. Entrants will be judged by a jury of leaders from renowned global advertising agencies in the region. Registration can be done via this website: www.srmg.com/young-lions.

The winners of the Saudi Young Lions will advance to compete in the prestigious Global Young Lions competition against top creative teams from around the world in Cannes, France in June. This will also provide the winning team an opportunity to network with the brightest minds in the global media industry, learn from the leading global creative directors, and attend inspiring talks and workshops.

This announcement builds on SRMG’s partnership with the Cannes Lions International Festival of Creativity. In 2023, SRMG became the official representative of Cannes Lions in Saudi Arabia. As part of this partnership, SRMG launched the first Saudi Young Lions competition and facilitated Saudi representation at the Cannes’ Creative Academy.