Saudi brand drops Hande Erçel over Ataturk stand

In a dramatic turn of events ahead of the highly anticipated Turkcell Super Cup match between Galatasaray and Fenerbahçe in Riyadh, both teams decided to boycott the game. The crisis unfolded when Saudi authorities refused to permit the teams to wear shirts featuring the photo of Mustafa Kemal Ataturk.

With tensions escalating just hours before kick-off, Galatasaray and Fenerbahçe opted to return to their respective countries, signaling their protest against the denial of Ataturk’s image on their uniforms.

Amid the turmoil, popular actress Hande Erçel, known for her social media influence, took a bold stance. With a photo of Mustafa Kemal Ataturk shared on her Instagram, Erçel accompanied the post with the caption, “Our idea is our idea, our path is our path, Ata’m.”

Erçel’s Instagram post did not go unnoticed, especially by the Saudi brand she had been collaborating with. The brand, rumored to be displeased with the actress’s patriotic stand, made a public announcement via their account, revealing the termination of their advertising contract with Hande Erçel. The statement emphasized the brand’s commitment to homeland values, declaring, “The easiest decisions are those related to the homeland, and because the homeland is a red line.”

Silence from Hande Erçel:
As of now, Hande Erçel has not issued any public statements regarding the termination of the collaboration.