iPhone 17 Pro Max: launch date and new price amid tariff concerns

 Apple fans are impatiently anticipating the launch of the new iPhone 17 Pro Max. The device is expected to feature the integration of artificial intelligence (AI) across various applications, and its price remains uncertain due to the ongoing tariff war between China and the United States (US).

iPhone 17 Pro Max launch

Notably, Apple, the American multinational technology company, is expected to launch its new iPhone 17 Pro Max at its annual event, where it traditionally unveils its latest products.

The upcoming event is scheduled to take place between September 10 and 13, 2025, and the company is planning to unveil the iPhone 17 Pro Max featuring new technologies, including the integration of artificial intelligence (AI).

Features and technologies

According to sources, the new iPhone 17 Pro Max will feature a rear camera module that offers a distinct photography experience, surpassing the iPhone 15 and 16 series.

The screen is expected to be around 6.7 inches with LTPO OLED technology and a 120Hz ProMotion refresh rate. Additionally, the new phone will feature Apple’s A19 Pro chip for improved efficiency and performance.

The device will also focus on the integration of artificial intelligence (AI) into multiple applications and programs.

Expected storage options include 256GB for the base model and up to 2TB for professional users, photographers, and content creators.

iPhone 17 Pro Max Price Amid New Tariffs

The price of the new iPhone 17 Pro Max has not been officially announced yet, but it is expected to start at $1,199.

Experts anticipate that the final price will be affected by the ongoing tariff war between China and the United States.