Company attempts to revive classic Twitter website

A U.S. Virginia based company called Operation BlueBird is attempting to revive the Twitter name, logo, and website, well away from Musk’s X platform.

Operation BlueBird announced the release of the ‘new’ social media platform on Monday on the domain: twitter.now

Questions were raised regarding the use of Twitter’s intellectual rights and visual identity, BlueBird’s co-founders have said, however, that when Musk switched Twitter to X in 2022, he abandoned the visual and intellectual identity.

Musk’s decision, they say, cleared the way for them to step in and revive the brand, in a bid similar to squatter’s rights, with US District Court Judge Colm Connolly saying:

“I’m going to make one finding, which is I have not found that X has adduced credible evidence of use of “tweet” or the bird logo.”

Operation BlueBird’s co-founder, Stephen Coates, said that these words were enough to serve as a green light for their brand, which they are eager to launch.

“We are a small company, we have investors, and we have a product,” Coates said. “And we have waited months and months to launch, and we are not going to wait anymore.”

“It’s our opinion that X has abandoned its rights on the Twitter and tweet trademarks,” he said.

While the twitter.now website is open to backers, it is still not 100 percent in its free and public use stage as it remains to be seen if Operation Bluebird can successfully maneuver the legislative quagmire that is picking up an ‘abandoned’ brand and reviving it – especially from someone as rich and powerful as Elon Musk.