Hande Erçel sparks controversy with paid Instagram subscription

Hande Erçel sparks debate with new paid Instagram subscription feature.

After adding a paid subscription option to her official Instagram account, Turkish star Hande Erçel caused a big stir on social media. Fans can get special content through this choice for a small monthly fee of 59.99 Turkish lira, which is 1.40 US dollar.

What fans thought was mixed. Some people were shocked that such a famous star would charge for material, while others supported her choice. People who agreed with them said that celebrities should be able to share private times with people who pay for them. Online, there were also sarcastic comments and fun similarities with other artists. Some critics said the price of the subscription was too high for the material it provided.

Hande Erçel recently shared a film that was only for subscribers. On New Year’s Eve 2026, she spent the night with her sister Gamze Erçel and her husband, Caner Yıldırım. Hande eats 12 grapes under a table as part of a traditional practice shown in the video. This is meant to bring luck for the new year. Fans who subscribed watched and commented on the video a lot, loving how personal and close it was to her parties.

However, some individuals questioned the necessity of concealing these private moments behind a subscription. They said fans might feel let down or upset. In answer, supporters said that celebrities often have Instagram subscriptions. They said that many stars, including singer Archel, have used the function before.

The debate brings up a bigger issue: how to get fans to interact with brands on social media. Some people think that paid subscriptions are a fantastic way for stars to connect with their biggest fans, but others are worried that it could make it harder for regular people to relate to celebs.

Even though people have had different reactions, Hande Erçel’s move has already gotten a lot of notice. Her approach shows how famous people are trying out new ways to share information and make money on social media. Fans have strong feelings about whether the subscription function was a good idea or not. Either way, it has brought Hande Erçel back into the public eye.