The Supreme Committee for Delivery & Legacy (SC) recently participated in an online lecture organised by Northwestern University in Qatar (NUQ). The event informed students about FIFA World Cup Qatar 2022™ preparations, with particular focus on the SC’s digital and social media strategies.
Twenty-two NUQ students tuned in for the lecture, which was titled ‘Media, Public Diplomacy and the Rise of Soft Power’. The SC’s involvement was initiated by the Community Engagement Division and led by Digital Media Officer, Afrah Hassan.
Participating in the lecture, which was organised by Banu Akdenizli, Associate Professor of Communication at NUQ, supports Community Engagement in its mission to share key details and knowledge about Qatar 2022 with local residents.
Hassan outlined the SC’s digital and social media strategies; sharing key outcomes from the 24th Arabian Gulf Cup and FIFA Club World Cup™, which both took place in Qatar last year.
Communications junior, Maryam Saud Al Khalifa, said the session was beneficial in helping complete her final paper, which focuses on Qatar’s investment in sport as a public diplomacy strategy.
“My key takeaway from the session would be highlighting the established goals of the SC to portray a digital brand that represents Qatar’s culture,” said Al Khalifa. “The SC’s objectives portray significant messages, including bridging cultural and linguistic differences among nations by harnessing the power of sport. Another is creating a lasting legacy and sustainable future, which would enhance the audience’s intercultural understanding of Qatar.”