McDonald’s is set to delight fans with the release of its touching new Christmas advert.
The 90-second advert, which will premiere during ITV’s I’m A Celebrity Get Me Out Of Here! on Sunday night, sees a single mother desperately trying to get her teenage son to embrace his inner child and have fun.
Set to a chilling cover of Alphaville’s Forever Young by Becky Hill, the advert tells the story of a teenager called Tom, who is more interested in screen time and his gadgets than spending time with his mother.
The animated short starts with the hooded teenage boy in his bedroom playing on a games console.
His mum then comes in and encourages him to help her put the Christmas decorations up, but he quickly dismisses her.
Next, his mother takes him to a Christmas market in the hope of having some festive fun and even puts on a pair of reindeer ears in a bid to make him laugh, but the moody adolescent puts his headphones on and storms off.
On the drive home, the mother-son duo go to a McDonald’s Drive Thru, where Tom’s ‘inner child’ lights up.
After, he sneaks a carrot bag into his pocket, and even joins in a snowball fight with his parent as they head into their house.
When the family get home, Tom gets the basket of decorations and helps his mum put them up, before getting the saved carrots out and leaving them on the fireplace for Santa’s reindeer.
The advert ends with a still image of the terraced street, while text comes across the screen asking: ‘Are you reindeer ready?’.
The story, which will ring true for many young people and parents, is set to the tear-jerking track, ‘Forever Young’.
Originally released by Alphaville in 1984, it was given a second lease of life in 2008 when it was remixed by Jay Z in a cover called Young Forever featuring Mr. Hudson, and produced by Kanye West.
The Voice star Becky Hill has made the song her own with a stripped back version, which is available for streaming, and download from Thursday 12th November, with the singer giving 10p from every download going to food charity FareShare.
Speaking to FEMAIL, Paul Pomroy, Chief Executive Officer, McDonald’s UK and Ireland said: ‘In a year like no other, I am proud that we can stand together with organisations like FareShare and the End Child Food Poverty Task Force to support those in greatest need.
‘Together with our franchisees, we will provide funding to the charity to enable them to redistribute over five million meals to vulnerable families.
‘We hope our donation goes some way to supporting those in the communities in which we operate this Christmas and into 2021.’
On the Christmas campaign, Michelle Graham-Clare, Vice President, Menu and Marketing added: ‘Our heart-warming tale of Tom and his mum aims to reignite the magic of Christmas across the UK and Ireland this winter.
‘That moment as the pair reconnect over the reindeer treats, saved from their trip through the Drive Thru, represents the common truth of children determined to grow up but swept up by the festive spirit.
‘I am sure it is a feeling that will be familiar to so many families and in this year we are proud to be spreading some much-needed Christmas cheer with this multi-channel campaign.
‘We are delighted to be working with Becky once more following her sensational appearance at our recent music event I’m Lovin’ It Live. Her stunning performance of Forever Young adds an additional sparkle to this beautiful creative and I am incredibly grateful that she has chosen to support FareShare with the release of the single too.
‘It’s been a really challenging year and I hope our contribution to the competitive Christmas campaign window raises a much-needed smile.’
FareShare Commercial Director Alyson Walsh said: ‘We’re extremely grateful that McDonalds is extending its generous support to our mission and specifically enabling us to get meals to those in need between now and Easter.
‘We know first-hand how much communities are struggling at the moment and this partnership means that we can support grass roots organisations across the UK with much-needed food both now and in the months to come.’
Becky Hill added: ‘Christmas is my most favourite time of year and I think everyone is in need of a good one in 2020 especially.
‘I am so chuffed to be a part of this campaign, not only to be bringing the nation Christmas cheer through the lovely TV ad from McDonald’s, but also to be supporting those families in greatest need.
‘I can’t wait to hear what my fans thinking of my version of Forever Young, and really hope the downloads raise a lot of money for FareShare and the fantastic work they do.’