A Gucci collaboration with outdoor brand The North Face has been mocked for showing models hiking up mountains wearing skirts and heels teamed with giant puffer jackets.
Mountaineers and hikers said they were horrified that the long-standing label, known for its no-nonsense climbing wear, had teamed up with the high end fashion house and branded it fashion for ‘the Daddy’s credit card brigade’.
The North Face’s Instagram account has suffered comment after comment questioning the 1970’s-inspired tie-up, promotional pictures for which show camping models mixing patterned outerwear with sandals and smart leather bags.
The collaboration has been plugged by Pixie Geldof, who was apparently paid to promote the range to her 194,000 Instagram followers.
On Wednesday the socialite posted a picture of herself in a green gilet with a huge North Face/Gucci logo, saying: ‘In my head this is very Lady Di @gucci #thenorthfacexgucci #ad.’
Her friend Daisy Lowe replied: ‘Such a BABE I LOVE THIS SO MUCH.’
Fashion designer Henry Holland also chipped in, saying: ‘Never been more jealous.’
But she too was criticised by some social media users, with Rebecca Jones commenting: ‘This stuff is just expensive disposable fashion isn’t it? No one who can afford this stuff will ever wear it for more than one season then….’