UAE Offers New ‘Woman-only’ Channel to ‘Engage’ The Ladies of The Region

In celebration of International Women’s Day, entertainment network OSN is planning to launch its first-ever content lineup dedicated to women in the region.

The OSN Woman content will be launched on March 8 and will be available as a standalone channel through any OSN box, as we well as on-demand and on the OSN streaming app.

“OSN Woman was born from the desire to provide women of the region with a tailored content offering. This is the start of a new chapter for OSN, as we launch new content offering that caters to the needs of women of the region and engages with them in a truly relevant way,” Rolla Karam, interim chief content officer at OSN, told Arab News.

Fashion, health, parenting, relationships and reality topics will feature in the new channel.

The content, which has been chosen by female programming specialists at OSN, includes “Framing Britney Spears,” “A Perfect 14,” which explores the world of plus size modeling; and “Public Figure,” which looks at the psychological effect of social media use on influencers.

The campaign to promote OSN Woman is also created by an all-women team led by director Danielle Arden and Nayla Chacra, regional executive content producer at production company Prodigious.

“This is the outcome of serious efforts led by talented women at OSN, who invested all their knowledge and understanding of the region in coming up with this unique line-up,” said Karam.

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