The North Face has become the first high-profile brand to join an advertising boycott of Facebook that cites the platform’s unwillingness to regulate hate speech.
The brand’s decision responds to a pressure campaign by top civil rights groups, including the NAACP and the Anti-Defamation League, known as #StopHateForProfit, which on Wednesday began calling for advertisers to suspend their marketing on Facebook in the month of July.
“We’re in,” The North Face tweeted. “We’re out @Facebook #StopHateForProfit.”The action, named Stop Hate for Profit, calls on corporations to stop advertising on Facebook for the month of July, charging that the social media giant has failed to combat racist, violent or hateful content and misinformation.
Facebook has come under fire for its hands-off approach to political content, which has seen the social media giant largely exempt politicians’ posts from fact checks.
The criticism has intensified amid recent protests against police brutality and racism in the United States, with the campaign asserting the network “allowed incitement to violence against protesters”.