US pop star Selena Gomez revealed this week that her new makeup line, Rare Beauty, will launch on Sept. 3.
“I’ve had so much fun creating everything and can’t wait for y’all to try it all! I hope you love it as much as I do,” wrote the star, who celebrated her 28th birthday last week, to her 185 million Instagram followers.
In a video shared on the brand’s Instagram page, that already has a following of 1.3 million, the “Same Old Love” singer said that we are living in a time where it is “all about how you look.”
“That can be exciting and fun, but at the same time it can just be a bit dangerous,” Gomez explained. “So I wanted people to feel like makeup is something you can enjoy, it’s not something that you need.”
The star is yet to reveal the line’s products, which are expected to be sold at Sephora and on the brand’s website.