Saudi Arabia cuts loose with Instagram models and a rave

Influencers' promotion of Riyadh music festival called out on social media as whitewash of Saudi Arabia's image.

Alsiasi_Agencies

Supermodels and social media mavens, their makeup artists and hair stylists in tow, posed at a concert in leather pants, chunky sweaters and trendy black combat boots.

What was unusual about these Instagram posts was that they were all deliberately tagged in Riyadh, Saudi Arabia.

The bevy of Instagram stars, former Victoria’s Secret models, including Alessandra Ambrosio, and Hollywood actors like Ryan Phillipe, Ed Westwick and Wilmer Valderrama were invited to Saudi Arabia over the weekend to promote the kingdom’s most eye-popping effort yet at showcasing the dramatic changes taking hold in this country, where more than half of its 20 million citizens are under 25 years old.

The efforts are aimed at boosting the economy while polishing Saudi Arabia’s image abroad and appealing to the young.

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