Qatar 2022 legacy programme Josoor Institute continues to deliver classes during COVID-19 pandemic and Hundreds tune in to enjoy Generation Amazing’s live streams

wadad hachichou
 Doha – Qatar


The Josoor Institute is continuing to serve delegates – along with the wider community – despite the ongoing COVID-19 pandemic. With the vast majority of people currently working from home, the Qatar 2022 legacy programme has moved quickly to ensure all of its classes are delivered online for the time being.

That’s good news for professional diploma programme delegates, along with people who are keen to learn more about the sports and events industries. Delegates are continuing to learn from global experts thanks to online courses, while others will soon have the chance to access the programme’s vast knowledge hub, including education and training materials, via its website:

Josoor Institute’s management implemented business continuity solutions after Qatar’s Ministry of Education and Higher Education suspended attendance at schools and universities in March. This meant that the second block of classes for Josoor Institute’s flagship professional diploma programmes in sports and major events management needed to move online in order to cater for 91 delegates.

Commenting on the continuation of the programmes, Afraa Al Noaimi, Executive Director of Josoor Institute, said: “We have a shared responsibility to ensure that we fulfil our education mission while protecting the health and safety of our delegates and instructors. To that end, we worked closely with our academic partner, SDA Bocconi, in order to continue delivering our professional diploma programmes remotely using online instruction. I’m delighted to report that engagement and feedback were excellent – we are proud of being able to continue our work during these testing times.”

on the other side Hundreds of people across the world are engaging with Generation Amazing’s football for development sessions – which are being streamed live on the Qatar 2022 legacy programme’s social media channels.

Transmitted on a daily basis at 4 PM Doha time (GMT+3), the sessions include information about keeping fit and remaining in a positive mindset during the COVID-19 pandemic – which has forced most people around the world to stay at home.

The sessions convey the core values of Generation Amazing – which teaches key life skills through football. The broadcasts feature a variety of at-home exercises, health tips and interviews with key figures from the sport for development sector.

The sessions have been led by a variety of Generation Amazing figures, including master coaches Michael Richardson and Hamad Mohamed, and beIN SPORTS anchor Mohamed Saadon Al Kuwari, who presented a talk about remaining fit and active while at home.

To mark the UN International Day of Sport and Peace, Generation Amazing Programme Director Nasser Al Khori hosted an Instagram live session with KAS Eupen’s Head of CSR, Jessica Loo, on sport and inclusion, which highlighted the entities’ joint programme aimed at the social integration of refugees in Belgium.

Speaking about the success of the online sessions, Al Khori said: “It’s been fantastic to get our live sessions going – it’s so important to us that we can continue to offer our programme to our audiences at a difficult time for the world and for communities who usually benefit an awful lot from sport. We’re determined to find ways to ensure that people can continue to use football to keep healthy, informed and active.”

The sessions have proved popular in Qatar, Oman and Belgium, with many tuning in with their entire families to copy the drills and exercises.

Generation Amazing’s Marketing & Communications Director, Moza Al Mohannadi, said: “We’re excited to see such an international audience interacting with us via the @GA4Good accounts and look forward to connecting with people, young and old, who can benefit from our unique football for development methodology. In the coming week we’ll see more of this, plus some familiar sporting faces in the live sessions.”

In the coming days, @GA4Good will announce next week’s schedule, which will include live sessions with the master coaches, interviews with ambassadors and Instagram broadcasts with partner clubs. In addition, live book readings will continue, featuring authors of Generation Amazing’s Maktaba children’s book series, which highlight key values such as tolerance, inclusion and gender equality.

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