The UAE Nation Brand has hit a record of 10.6 million votes from 185 countries as the campaign drew to a close. The logo that will represent the UAE and lead the country’s inspiring story towards the next 50 years will soon be announced.
Voters have contributed to planting 10 million trees to empower communities in areas affected by climate change in Nepal and Indonesia, as the UAE had promised to plant a tree for every vote as part of the campaign.
The tree-planting seeks to contribute to safeguarding biodiversity, combating climate change, protecting the environment, and empowering vulnerable communities affected by climate change.
People across the globe cast their votes on one of three logos displayed on the UAE Nation Brand’s official website. Forty-nine Emirati artists contributed to designing ‘Emirates in Calligraphy’, ‘The Palm’ and ‘7 Lines’.
His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, and His Highness Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, had invited people across the globe to take part in voting for the new logo to represent the UAE.
The unique call to global audiences reinforces the humanitarian and global aspect that distinguishes the UAE and reflect its deeply rooted values of openness, coexistence and tolerance.
Voters from the UAE topped the list with 15 per cent of the total votes – followed by India, the US, Egypt, Saudi Arabia, Morocco, Australia, Canada, Algeria and the UK.
The campaign attracted an overwhelming 500 million social media views, reflecting the widespread admiration of millions of online users who actively took part in the humanitarian initiative to help combat climate change and empower communities.
The UAE Nation Brand
The UAE Nation Brand aims to create a symbol that distinguishes the UAE globally and presents its achievements and humanitarian values with the world. The new logo will share the UAE’s exceptional and inspiring success story of development with the world and reinforce the country’s global contribution to build a better future for humanity. The three logos selected for voting were:
1-Emirates in Calligraphy
The ‘Emirates in Calligraphy’ logo emphasises the unique association and sentiment that the name ‘Emirates’ brings to citizens, residents and visitors coming together from all over the world. The logo depicts the aesthetics of Arabic calligraphy that reflects the authenticity and originality associated with the UAE. The rolling curves of the font capture the flow of ocean waves merging with the sand dunes of the golden desert, portraying the country’s unique geographical identity.
The palm tree has long been associated with the Emirates, forming an indispensable part of its history and distinctive identity as an unconditional giver. By designing the palm tree with colours closer to golden, the logo manifests the undulating vistas of the desert dunes shining in the sunlight. The elegant lines suggest the radiance, momentum and dynamism of a nation on the move.
Seven lines rise up tall with momentum, optimism and dynamism as a tribute to the seven bold leaders who shaped the Emirates and united their people’s aspirations under one flag. Seven lines, shaping the map of the Emirates with the national colours, represent the country’s future-focused leaders united towards growth.
Mangroves for two countries
In an initiative that turned a national project into a global humanitarian drive, the UAE pledged to plant a tree for every vote to the logo that will represent its story to the world. And the main locations of the tree-planting will be in Indonesia and Nepal.
>Numfoor Island (Indonesia)
The UAE will focus on planting millions of mangroves and tropical forests to promote food security and empower families on Numfoor Island, one of the most disadvantaged areas of Indonesia where subsistence farmers and fishermen make up approximately 75 per cent of the population.
West Papua, Indonesia, situated in the Coral Triangle, is an area recognised as the global centre of marine biodiversity and a global priority for conservation because of the broad range of species it supports, including at least 500 species of reef-building corals
>Amaltaari planting site (Nepal)
In Nepal, the UAE will plant millions of mangroves at the Amaltaari planting site in Nawalparasi, home to endangered species including leopards and the elusive Bengal tiger.
The new trees are expected to empower thousands of local people, mostly farmers, and improve their lives.
The project will encourage people to positively contribute to protecting the biodiversity of the Asian country that hosts more than 700 species of wildlife.