For the first time ever, the Federation de la Haute Couture et de la Mode said it would stage an online version of Paris Couture Week from July 6 to 8.
“Each house will be represented in the form of a creative film or video,” the federation stated, adding “Additional content will be included in an editorialized section of the platform. All of this will be widely shared on the main international media networks.”
It has not yet been confirmed which designers will take part in the new digital concept, but the week typically features design talent from the region, including Lebanese fashion houses Elie Saab, Zuhair Murad and Maison Rabih Kayrouz, among others.
Meanwhile, a few of the fashion houses that have been granted the official haute couture designation have opted out from showing this season.
Jean Paul Gaultier, who handed over the reins of his couture business to Sacai’s Chitose Abe as the first in a series of rotating guest designers, announced the couture show would be postponed until January. Italian designer Giorgio Armani did the same for his Armani Privé collection, while Balenciaga, which was set to debut its first couture collection in over 50 years, has also postponed.