Italy’s fashion chamber is opening on Friday the first Milan Fashion Week that won’t have VIPs populating runway front rows, as the reality of Italy’s persistent resurgence of the coronavirus has forced an all-virtual format for presenting menswear previews.
The National Fashion Chamber maintained a live element during the July and September fashion weeks in Milan. But after planning to stage live shows with guests during this round, Fendi, Etro and outdoor brand Kway announced their events will be livestreamed from behind closed doors.
Dolce & Gabbana canceled its runway show entirely, citing restrictions in place due to COVID-19. The other 36 participating fashion houses on the pared-down calendar — including Zegna and Prada — will all have digital-only presentations.