Lebanon crisis: Boutique hotels pivot in the age of ‘Lollars’

Call it a tale of two Lebanon’s. With a twist. Or rather, a pivot.

Bust-ups in supermarkets and runs on staples have become a daily fixture of life in the economically ravaged nation, as more people fall into poverty while food prices skyrocket.

Meanwhile, Lebanon’s small percentage of haves are escaping to plush boutique hotels up in the mountains and down by the seaside for weekend getaways.

To be sure, this is a tale about ever-widening inequality. Lebanon’s economic and financial crisis is stretching into its 18th month, hampering an effective response to the COVID-19 pandemic. A significant portion of the population is not expected to be inoculated against the coronavirus that causes COVID-19 until the middle of next year.Meanwhile, political sclerosis continues to obstruct the necessary reforms to unlock desperately needed international financial aid.  The World Bank reckons more than half of Lebanon’s population is currently living below the poverty line. The economy shrank 25 percent last year, according to International Monetary Fund (IMF) figures, while inflation hit 88 percent. The outlook is so uncertain that the IMF won’t even make a call as to how bad things could get this year.

Now for the pivot – because against this backdrop of ever-deepening despair, some small businesses continue to rail against the odds.  A closer look at the boutique hotel industry reveals how entrepreneurs are adapting to Lebanon’s new economic reality and managing to leverage the spending power that the country’s shrinking middle and upper classes are maintaining – at least for now.

Semi-frozen accounts

Colette Khalil runs one such boutique hotel, Beit al Batroun, about an hour and a half from Lebanon’s capital Beirut. It is named after the coastal city of Batroun, popular for its beaches, seafood, and Roman ruins.

The hotel is exquisite. Khalil, particular to detail, says the key to her success is the atmosphere of tranquility for guests escaping the working week and the weekend’s hedonistic buzz in Beirut’s pubs and clubs. She lived in Saudi Arabia and England with her husband for years before she returned to realise her dream of opening a hotel on a hilltop overlooking the glistening waters of the Mediterranean.

But COVID-19 restrictions limited the travel of western tourists, including wealthier members of the Lebanese diaspora. Khalil says that even so, the weekends were still booked out because the shortfall of tourists who did not travel to Lebanon was matched by business from inside the country.

“Lebanese here could not travel abroad so they decided to explore Lebanon and took holidays within the country, whenever the lockdowns were lifted,” said Khalil.

Most of those taking time out in Lebanon’s boutique hotels and country guest houses are upper-middle-class locals. Despite vicious inflation that has seen the Lebanese pound plummet from its stubborn official exchange rate of 1,500 to $1 in 2019 to a recent market rate low of 15,000 to $1, some people still have money to spend.

And thanks to exceptional rules unilaterally imposed by banks during the ongoing crisis, they are motivated to spend it. Those rules limit cash withdrawals but not purchases made with bank cards, meaning people can splash cash from semi-frozen accounts that they fear may be lost to formal bankruptcy proceedings at any time.

But these more well-off Lebanese didn’t find their way to Beit al Batroun all on their own. Many were lured by discounted rates.

“Most of the clientele is upper middle class but even they could not pay the earlier prices, so we had to reduce the tariff nearly by half,” said Khalil.

The cost for a night in a sea-view room was reduced from $190 to $110. Visitors pay the amount in dollars or at the converted market rate in Lebanese pounds.“It took us a really long time to adjust our prices,” said Khalil. “We have a group on Instagram for best bed and breakfast in Lebanon and we discussed for a month how to adjust to the market, to cater for less to more when the value of the currency has plummeted so sharply.”

Entrepreneurs like Khalil were forced to pivot to the real, inflation-adjusted value of the local currency on their own since Lebanon’s ruling and financial elite have failed to stabilise it.

Philippe Germanos runs a sprawling guest house in the foothills of a snow-covered mountain range in Akoura village. With waterfalls, a gushing river, and hiking treks nearby, Guita Bed & Bloom is popular among those looking for a more organic homestay experience surrounded by natural beauty.

Before the crisis, Germanos’s guest house would be thronged by a whole range of middle-class Lebanese, but the clientele has tapered to the upper-middle classes who can afford to stay. He, too, has slashed prices from $110 to $50 a night.

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