A former diet cola addict built a $100m firm

Kara Goldin says she unwittingly developed an addiction that impacted on her health – she was drinking up to 10 cans of diet cola every day.

At the time, back in 2001, she was a Silicon Valley high flyer. “I’d been drinking diet soda for years [by then], thinking I was doing the right thing,” she says.

“I was just listening to the drinks industry say ‘drink diet, and everything’s going to be great’.”

Unfortunately, Kara says that she came to the conclusion that drinking up to three and a half litres of caffeinated, artificially-sweetened liquid every day was making her feel lethargic. She also blamed the diet cola for her weight gain, and acne.

And so, after leaving her top job at tech group AOL that year to become a stay-at-home mum to her four children, Kara decided to completely change her lifestyle. She quit drinking manufactured soft drinks, and instead drank only water.

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