Kim Kardashian Models For Her ‘SKIMS’ Solutionwear Line

Kim Kardashian Models For Her 'SKIMS' Solutionwear Line

The curve-flaunting photo featured a product she’s titled the Sculpting Bodysuit Mid-Thigh in Onyx, available in sizes XXS-5XL and priced at $68.

Kim, 38, sat on a ledge in a marble-coated room and gazed into the distance for the glamorous photo that promotes the brand set to launch on September 10.

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The reality star initially announced her plans for a shapewear line under the name Kimono.

But after receiving backlash from critics who accused her of cultural appropriation for the name, Kim changed the name to SKIMS Solutionwear.

She told WSJ Magazine that the reaction was something she didn’t expect, and that her intentions were ‘innocent.’

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‘You would think we would have obviously thought it through a little bit deeper,’ she told the outlet.

‘I’m the first person to say, “Okay, of course, I can’t believe we didn’t think of this.” I obviously had really innocent intentions. But let’s listen. And I want to really listen. And I want to really take it all in.’

Prior to her public announcement of the line, Kim explained why she fell in love with the original name.

‘I heard it, and it instantly clicked with me,’ she said. ‘And I think ono means “one.” The Kim part I thought was, like, clever.

‘I’ve always been a little bit more minimal when it comes to branding and I just think that incorporates me, but also, like, one.’

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As a response to the outcry, she issued a statement to the New York Times asserting her ‘deep respect for the significance of the kimono in Japanese culture.’

‘I understand and have deep respect for the significance of the kimono in Japanese culture and have no plans to design or release any garments that would in any way resemble or dishonor the traditional garment.

‘I made the decision to name my company Kimono not to disassociate the word from its Japanese roots but as a nod to the beauty and detail that goes into a garment.

‘Filing a trademark is a source identifier that will allow me to use the word for my shapewear and intimates line but does not preclude or restrict anyone, in this instance, from making kimonos or using the word kimono in reference to the traditional garment.

‘My solutionwear brand is built with inclusivity and diversity at its core and I’m incredibly proud of what’s to come.’

And despite the recoil, the mom-of-three insisted that listening to her fans and followers is a huge part of her protocol when it comes to product management.

‘My fans and followers are a huge inspiration to me – I’m always listening to their feedback and opinions, and am so grateful they shared their ideas for a new brand name,’ she said in a recent Instagram post announcing the name change.

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