She’s got multiple brands to her name.
But on Thursday, Kim Kardashian turned the spotlight towards her brother’s brand as she modeled a tee from Rob Kardashian’s new skatewear label Halfway Dead.
The reality star, 38, pursed her lips and flashed a peace sign as the shirt featured a graphic of a woman walking under a crescent moon.
She gave followers a glimpse at her toned legs as she made the choice to go pants-free.
Kim paired the look with grey chunky sneakers, a high pony and her usual face of fresh makeup as she posed in a picturesque courtyard.
Rob, 32, launched his clothing line back in June alongside Nicky Diamonds a.k.a. Nick Tershay, creator and designer of clothing brand Diamond Supply Co.
Only a few hours after the site went live, multiple items were already sold out.
So far, the line includes t-shirts, long-sleeved tees, hoodies, sweatpants, tote bags, and candles – most of which are emblazoned with horror-inspired graphics.
Tershay opened up to Women’s Wear Daily about the brand: ‘Most of the items are really limited so we’re not going to make enough for retail partners to order.’
‘It’s really something we wanted to do, limited edition with not very many pieces made.
We’re going to be designing and making so much stuff that I feel like we can release it faster this way.’
Though Tershay doesn’t plan to sell to retailers, he says to watch out for pop-up events and shops plus additional small-batch drops.
He continued to explain the name behind the line: ‘What we wrote down is “Halfway Dead is the balance of all things: happy and sad, winning and losing, life and death.” It’s your middle ground feeling, right? You’re not alive or dead.’
A Halfway Dead skate team is also in the works, according to Tershay.
Kylie Jenner has also helped Rob get the word out on the brand, pairing a metallic skirt with an oversize Halfway Dead shirt for a fierce Instagram photo with a censored portion.
Kris Jenner joined the fun as well when she posed in a pink skull-printed Halfway Dead hoodie for Rob’s Instagram.
Prior to Halfway Dead, Rob launched a line of socks called Arthur George.