Apple’s star designer Jony Ive to set up own firm

Alsiasi_Agencies

Apple announced Thursday its star design chief Jony Ive, who played a key role in the development of the iPhone and other products, was leaving to set up his own firm.

Ive will depart later this year “to form an independent design company which will count Apple among its primary clients,” Apple said in a statement.

“Jony is a singular figure in the design world and his role in Apple’s revival cannot be overstated, from 1998’s groundbreaking iMac to the iPhone and the unprecedented ambition of Apple Park, where recently he has been putting so much of his energy and care,” said chief executive Tim Cook.

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