Dubai-based beauty mogul Huda Kattan took to Instagram on Saturday to reveal she has taken part in a food drive campaign launched by the ruler of Dubai, Sheikh Mohammed bin Rashid Al-Maktoum.
The 100 Million Meals mission was launched to provide food parcels to disadvantaged communities across 20 countries in the Middle East, Asia and Africa in an effort to combat hunger and malnutrition, exacerbated by COVID-19.
Kattan announced that she has donated one million meals to those less fortunate via her cosmetics company Huda Beauty.
“It’s hard to believe that in today’s world, in 2021, we’re still dealing with issues of malnutrition and that every ten seconds a child dies because of hunger. This initiative is so incredible and it’s just a reminder of how each and every single one of us has the power to make a change,” said Kattan in a video posted to her Instagram account.
“I’m so proud to live in a country that prioritizes world hunger,” she said, urging her 2.2 million followers to donate to the charitable initiative.
The 100 Million Meals campaign is an expansion of the 10 Million Meals campaign, which was launched in 2020 to help those worst hit by the COVID-19 pandemic.
Within a week of its launch, the initiative has raised over $21,200, equivalent to providing more than 78 million meals, as massive donations continue to pour in from individuals and companies inside and outside the UAE.
Kattan is an avid humanitarian and often steps up to help those who need it most.
In June, her cosmetics brand, Huda Beauty, donated $500,000 to the NAACP Legal Defense Fund, a civil and human rights organization that provides legal assistance to low-income African Americans, during the height of the Black Lives Matters protests that swept through the US last year.
Before that, the US-Iraqi beauty mogul pledged to donate $100,000 — to be split between 100 different freelance makeup artists providing them with $1000 each — in a bid to help people in the industry stay afloat financially during the pandemic.