Ellie Goulding gets the final number one of the 2010s

Her track dethrones LadBaby’s I Love Sausage Rolls, which plummets to number 57 after just one week on the chart.

River is Goulding’s third number one, following 2013’s Burn and 2015’s Love Me Like You Do.

She managed the achievement despite the song being an Amazon exclusive, meaning it was unavailable on Spotify, Apple Music and other streaming services.

However, fans could stream the song on YouTube, where it was accompanied by a video highlighting the problem of plastic pollution.

Skip Youtube post by EllieGouldingVEVO

The clip, directed by David Soutar, sees Goulding and her friends gathering litter and discarded plastic on the beaches of Dungeness, and using it to make a zero-waste Christmas tree.

Shooting the video was “a timely reminder that every single piece of plastic ever made is still on this planet,” the star said in a statement.

“It’s a material that will last for hundreds of years so we need to have a plan. We wanted to show something different and to incorporate a different type of Christmas message while creating something reusable and beautiful.”

The track scored 78,000 chart sales. The rest of the singles chart was dominated by Christmas songs, with 29 festive hits appearing in the Top 40.

 

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