Paris Fashion Week is set to look a lot different this season. Kicking off on Sept. 28, only a handful of designers are staging physical shows while the rest are opting for digital presentations.
Meanwhile, some designers, including Arab couturier Zuhair Murad, are opting out of showing collections this season entirely.
To ensure that Arab design talent gets the recognition they deserve this Fashion Week, the Fédération de la Haute Couture et de la Mode has teamed up with the Arab Fashion Council to host an exclusive showroom and presentation on the official Paris Fashion Week calendar that shines a light on Middle Eastern designers.
The goal of the initiative, titled “Arabs in Paris,” is to not only spotlight the fashion talent from the region on a global scale, but to also connect designers with international media and buyers.
Participating designers include Lebanese design duo Azzi & Osta, Beirut-based footwear brand Pose Design, Esmod graduate Aboud Jammal, Lebanese womenswear label Ecaille, New York- based handmade jewelry brand Saad Collection, Jordanian ready-to-wear label Mada’En and Emergency Room Beirut, a clothing store based in Lebanon’s capital.
“The project is in line with the Arab Fashion Council’s vision to build an Arab economy based on creativity and to promote the Arab talents on a global scale,” said Mohammed Aqra, chief strategy officer of The Arab Fashion Council in a statement. “This is the first strategic alliance project with our French counterparts.”
The showroom, which will open its doors from Sept. 30 to Oct. 5, 2020, will highlight the designer’s Spring 2021 collections and will be situated in Paris’s Rue Saint-Honore, adjacent to luxury shops like Dior, Fendi, Celine and more.
“Arabs in Paris” follows in the footsteps of other initiatives launched recently aimed to provide a global platform for regional talents.
In August, a virtual pop-up supporting 16 established and emerging designers from the Middle East and North Africa titled “Eastwave” launched online and featured a curated selection of brands spanning from ready-to-wear, accessories and jewelry, such as Egyptian accessories label Alliel, Dubai-based womenswear label Mrs Keepa and Lebanese womenswear brand Jessica K.