A £5 vegan Easter egg has come joint top in Good Housekeeping’s blind taste test – beating off many traditional and more expensive rivals.
Judges gave top marks to Asda’s Extra Special Free-From and Vegan Belgian Dark Chocolate Egg with Vanilla Truffles, which is both dairy and gluten free.
It is good news for the millions of Brits who are adopting a flexitarian approach to their diet and eating less meat and dairy.
The taste tests, run by the Good Housekeeping Institute, proves – as with Greggs vegan options – that people do not need to compromise on taste.
GHI said: ‘Tasters couldn’t get enough of the melt-in-the-mouth chocolate with hidden crunchy cocoa nibs and loved the deliciously gooey truffles that come with it.’
The vegan egg at just £5 for 200g came joint top with the Marks & Spencer Extra Thick Blonde and White Chocolate Egg, at £12 for 500g.
It also scored the same as an artisan creation from The Chocolate Libertine’s Honeycomb Beehive Egg with Honeycomb nuggets, which is £69.99 for a hefty 2.3lbs.
Collectively, these three best Easter eggs have knocked artisan brand Booja-Booja off the top spot, ending the chocolatier’s three-year winning streak.
Good Housekeeping had its consumer tasting panel test 31 different eggs, shortlisted from 105, across categories such as Milk Chocolate, Free From, Dark Chocolate, White Chocolate and Kids Chocolate.
Alongside Easter Eggs, Good Housekeeping have also tested Hot Cross Buns, where M&S has come out on top for both the traditional Hot Cross Buns, as well as the free-from Hot Cross Buns category.
This year, for the first time, Good Housekeeping’s expert tasters tested more than 100 Easter lunch foods, including 20 pre-prepared roast potatoes, 18 chickens, 15 legs of lamb and nine types of ready-made Yorkshire puddings. They also tried and tested, horseradish sauce, mint sauce and onion gravy.
M&S claimed top spot in four different categories, which Good Housekeeping said made them the ‘hero of the Easter roast’.
They nabbed the best award for its Roasting Potatoes with Goose Fat, £3 for 450g; Leg of Lamb with Garlic & Rosemary, £15 for 800g; Onion Gravy, £2 for 350g; and its ‘suitable for vegetarians’ pack of six Yorkshire Puddings.